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Charlotte Mercer

Charlotte Mercer

Editor-in-Chief · 8 Years in the niche

Charlotte Mercer is Editor-in-Chief at The Non-Gamstop Daily, an independent UK editorial publication covering UKGC-licensed online casinos. She has spent more than eight years writing about UK gambling, starting on the sportsbook desk at a London-based affiliate, then moving into casino reviews where she has covered UK Gambling Commission policy, the affordability-checks debate, GamStop self-exclusion data and operator-side compliance. Charlotte sets the editorial standards for the publication, runs the operator-testing protocol behind every casino review, and signs off every recommendation before it is published. She lives in Bristol and follows Bristol City when work allows.

Editor-in-Chief at The Non-Gamstop Daily | 8+ years UK gambling editorial | UKGC-licensed casino specialist

Articles by Charlotte Mercer

2026 online casino marketing strategies in Kenya
Insider

2026 online casino marketing strategies in Kenya

Kenyan casino operators are adjusting their marketing tactics for 2026, focusing on SEO, AI targeting, and compliance to enhance player engagement.

By Charlotte Mercer · 28 Jun · 3 min read
BCLB seeks operator views on regulatory issues
Regulation

BCLB seeks operator views on regulatory issues

The Betting Control and Licensing Board is reaching out to licensed operators to discuss regulatory burdens, aiming to improve compliance in the Kenyan gaming industry.

By Charlotte Mercer · 27 Jun · 3 min read